Sapphire & Ice Studios by Serena Lee Peña

HOW AND WHERE TO ADVERTISE YOUR HANDMADE GOODS WEBSITE TO THE MAINSTREAM MARKET: AN OVERVIEW

Recently, a member of my network, Free Craft Marketing Network, brought up a valid question that deserves a complicated answer. :)

So, as Etsy sellers (or sellers of ANY handmade goods on a website), we need to figure out HOW and WHERE to market our small niche to the MAINSTREAM Market (like eBay, Kaboodle and Novica do).

What has worked for me lately (sales wise) are:… Continue

If you have an Etsy store like me, it's essential to prepare for the holiday season to make the most of the potential sales and possible future returning customers.

Although the holidays do provide an opportunity for shop owners to make up for slow sales that occurred all year, for the unprepared online store owner the holiday season can be a disaster, rather than a profitable success. Being unprepared for increased sales, having slow shipping times and… Continue

HOW TO ATTRACT FREE TRAFFIC TO YOUR HANDMADE PRODUCTS SITE

Some of the best quality free traffic sources include search engines, Banner Exchanges, Link Exchanges, Niched top lists, Freebie Sites, Targeted Traffic Networks, Directories and link lists; here is an overview of each.

Search Engine Traffic.
Search engine traffic is considered one of the most valuable sources of free traffic because you have the first shot at converting the surfer into a buyer. What’s difficult about at… Continue

So, now that we've established all the free marketing resources (See MARKETING YOUR JEWELRY ONLINE), we need to tackle free business plans, free financing referrals, free business templates and other free online and offline marketing tools. I also want to cover free Web-Based jargon tutorials, like HTML for Dummies, and also FREE NETWORKING online.

Let's face it, a… Continue